Sincerely, You Campaign

A woman with curly hair in a shiny silver dress sits on a white round chair against a plain light background. The image features promotional text that reads 'NEW COLLECTION: SINCERELY, YOU'.

Overview

  • Digital Content Project Coordinator - S by Serena

  • Sincerely,You.” Is a self-appreciation letter to the woman who desires to indulge in “Everyday Decadence” while balancing self-care with creating special moments with the people and the things she loves.

    • This collection was created to increase brand awareness and boost customer engagement.

    • 15.8% more in published consistent content

    • Increase in audience growth and brand awareness in multiple social channels

    • Social media grid approach with an increase on video content, lifestyle photos, and incentive giveaways to drive engagement and sales

    • Moodboard inspired by textures and season of design collection + collaborative conversations with the e-comm and design team

    • supported copywriting and brand storytelling,

    • Trendworthy social content while branching into new social platforms

TOOLS USED:

ILLUSTRATOR
CANVA
CAPCUT
DROPBOX
Two women posing against a plain background, one in a brown dress and the other in a blue dress with a gold zipper.
Model wearing a black mini dress with white geometric pattern, posing with one arm raised, against a plain background with text reading "MERRILL MINI DRESS".
A promotional graphic for a new collection called Sincerely, You by Susan, featuring white text on a light blue background.
A woman with long wavy hair wearing a long-sleeve blue velvet dress, sitting with one leg raised and looking down.
Collage of women in various stylish and fashionable outfits, posed in different settings with the brands 'ADAMA' and 'GRACE' displayed, emphasizing fashion and style.
Collage of various fashion models wearing different outfits, including dresses, hoodies, and accessories, with promotional and catalog images.
Close-up of a woman wearing a pink dress with pleats, with the text "Late Night" written across the front.