In It Together Campaign

Digital graphic for in it with Chegg, featuring a high five between a human hand and a skateboard.

Overview

  • Acting Art Director / Design Campaign Lead + Motion storyboard
    Motion Graphics - Sean Caesar

    • Lead and establish new brand standards while maintaining campaign success

    • Develop a full campaign simplifying the benefits of personalization with the AI-powered product

    • Elevate “Ace,” the mascot, through a campaign for the brand loyalty and consistency

    • Meta and Snap creative saw an increase in engagement from testing concepts through the student journey

    • Consistent cross-channel visual system

    • New design elements that elevated the visual identity of the brand at large

TOOLS USED:

FIGMA
FIGMA
PHOTOSHOP
PHOTOSHOP
ILLUSTRATOR
ILLUSTRATOR
JITTER
JITTER
BRANDFOLDER
BRANDFOLDER
An illustration showing a hand copying text from a document, with a digital interface for creating practice sets from class notes, including options to paste notes and a create button.
Illustration of two hands holding smartphones with cards on the screens, on a dark background.
An illustration showing a person balancing two large puzzle pieces, one with a math problem and the other with a letter A, with the text 'When it's not clicking,' at the top.
Laptop on orange fabric surface displaying a comparison overview of solutions for a physics problem involving a car approaching a stoplight.
Graphic with a lightbulb illustration featuring a checkmark, text asking 'did you know?', and a dark background with question marks, promoting a knowledge quiz or fun facts.
Illustration of a blonde girl with glasses and a headband sitting at a desk with a laptop, holding an orange dog with glasses on her lap. The background has text and user interface elements with step-by-step guidance, comparison options, and a call-to-action button.
Digital promotional flyer for Chegg's learning support services, featuring a young woman smiling and looking at her phone, with sections about step-by-step homework solutions, side-by-side answers, a deal for textbook savings, and social media links.
Person creating new flashcards on a smartphone app, with a form to enter title, front, back, and description, labeled 'Create a new flashcard deck'.
Graphic of a mobile device with multiple-choice questions and a flip card in the center.

Campaign exceeded CPA goals by 20%, established new brand standards, and streamlined asset management across the organization.