Design In Motion

A woman sitting at a desk working on a laptop, with a dog sleeping underneath the desk, and a wall clock showing 2:05 in the background.

Overview

  • Visual Designer + Motion Direction (Concept, Design Systems, Email + Select Paid Animations)


    Collaborated with copy + motion to conceptualize and embody real product interactions

  • Design motion forward assets across email, paid, and social channels.

    Increase user understanding of product benefits across the student journey.

  • Email animations and select motion assets were designed and animated in-house.

    Paid ads were storyboarded and executed in collaboration with a motion designer

    • Higher page engagement

    • Stronger resonance across multiple messaging channels

    • Scalable social ad system used in multiple campaigns

TOOLS USED:

FIGMA
JITTER
ILLUSTRATOR
BRANDFOLDER
Mobile phone screen with dark background displaying text 'Generic AI is for:' and a cartoon robot head at the bottom with screws and a worried expression.
Illustration of a dark blue circle with white stars inside, set against a light purple background.
A cartoon illustration of a girl inside a large open book, holding a giant pencil, surrounded by floating digital screens, with the text "You vs. generic answers that don't help you learn" above her.
Teenager sitting on a bed with crossed legs, wearing a gray sweatshirt and jeans, covering his face with one hand and holding a phone in his other hand in a bright room.
Creating a new flashcard deck on a computer screen, with fields for title, front term, and back description, and a purple mouse cursor pointing at the submit button.
Text-based graphic asking if your AI boyfriend is really the right one to ask for homework help.
A multiple-choice poll with the options: in it, to, keep, you, on, track, with all options having empty checkboxes next to them.
Promotion for a TV show called 'Queen of the Court' featuring a woman with long blonde hair wearing a crown, pointing towards a large orange trophy with #1 on it, and checkmarks indicating success in buckets smashed, records broken, and championship dominated.
A dark-colored body with a sleek, streamlined design, featuring a large front grille and modern headlights.

With a variety of concepts, design assets drove high page engagement and positive results.